A Working View of Circle K’s Operating Environment

This microsite provides a fact-based view of how work gets done today, where value is leaking, and how that value can be realized in execution. It is designed to support a practical discussion about where to focus and next steps—not to present a finished solution.

Content reflects an early point of view to support discussion and refinement.

Operating Intent Intent and Structure Follow Value.

Operating Intent Regionalization Needs Role Ownership. Centralization Needs Process Ownership.

Structure Insights from US Data Informed Three Key Hypotheses.

If Circle K’s operating intent remains regionalized, then spans should widen and layers flatten to support a true pyramid structure.

If Circle K outsourced a significant portion of Layer 9–10 execution work, then upper execution layers (Layers 6–8) should be resized to avoid excess oversight and micromanagement.

If Circle K embeds AI as part of its process transformation, then spans in Layers 4–6 should widen and at least one supervisory layer should materially reduce to reflect the lower coordination and review burden.

Number of Employees by Org Layer Managers ICs Average SOC # Managers SOC<5
1
0
1
1 9.0
2
1
8
8 1 4.9 3
3
4
35
35 4 3.3 27
4
21
96
96 21 3.1 71
5
112
185
185 112 4.3 117
6
611
187
187 611 6.8 108
7
1172
92
92 1172 10.6 46
8
942
32
32 942 7.0 14
9
203
21
21 203 7.7 4
10
162
0
162
Total 657 3228 5.9 390
Managers Individual Contributors (IC)

Tight spans represents over-management and/or role duplication

Large inconsistencies in SOCs + management burden at layer 6/7

59% of Managers w/ SOCs <5, unnecessary hierarchy

FTEs within same job family report to many different leaders within and outside of job family

Unnecessary layers creates challenges with handoffs & quick decision-making

Roles & Work Building on Spans & Layers Analysis, We Assessed AI Disruption by Job Family.

AI Hotspots When Span and Layer Realities are Applied, Material Value Concentrates in a Small Set of Job Families.

Shared Service Finance & Accounting Analytics & Data Engineering​ Marketing Merchandising Supply Chain
Shared Service Accounting Data Analytics Advertising Field Merchandising Planning
Shared Service Finance Data Management Field Marketing Sourcing
Data Architecture Global Marketing Distribution & Fulfillment
Data Engineering Media Insights
45% Disruption
2% Human
27% Automation
16% Augmentation
44% Disruption
2% Human
18% Automation
24% Augmentation
43% Disruption
3% Human
21% Automation
19% Augmentation
37% Disruption
4% Human
18% Automation
15% Augmentation
40% Disruption
3% Human
21% Automation
16% Augmentation

Value Opportunity Is this Directionally Worth Looking at Further?

Initial Scope

  • Subset of U.S. role data (non-store employees)
  • Spans & layers redesign
  • AI-enabled role & work redesign on five priority job families

Loaded Cost Rate

  • Cost per FTE: $80k-$100k
  • Corporate / non-store FTEs

Note: This is an order-of-magnitude view intended to guide focus and next steps. Estimated value does not account for required investments.

Execution Examples

Marketing

Ambition

To build a consumer-centric, modern marketing growth engine that powers hyper-relevant, personalized experiences at scale while connecting shoppers to products, offers, and inspiration across every moment that matters.

Team Description

Responsible for building and scaling consumer-led engagement strategies that fuel acquisition, increase lifetime value, and deliver personalized, always-on experiences - turning loyalty into a sustained growth engine for Circle K.

Types of Work

  • Brand Marketing
  • Retail Media, Advertising, & Content
  • Loyalty Engagement & Personalization
  • Marketing and Promotional Campaigns
  • Marketing Operations
  • Analytics & Insights

# of FTEs

120

Additional Capacity Opportunity

35 - 45

Cost Savings (over 3 years)

$12M - $16M

Marketing

As-Is AI Enabled

Strategy & Planning

Biz Strategy - (Research, Segmentation & Set Targeting)
Plan Activity & Set Up Program Elements

Creation & Production

Submit & Assess Created Brief
Content & Asset Development
Channel Targeting

Execution & Orchestration

Program Strategy - Set-Up & Initiate
Campaign Orchestration
Campaign Execution

Insights, Optimization, & Measurement

Measurement & Insights
Strategic Optimization of Planning
Live Trend Detection with Contextual Insights (incl. social listening)
Interactive Briefing with Business Context & Strategy Intent
Rapid Concept Visualization & Iteration
Asset Transcreation & Adaptation + Translation
Enhanced with Content Testing & Optimization
Accelerated Hyper-Relevant Content by Channel
Autometa Data Tagging & Content Aggregation
Conversational Reporting & Trend Exploration
In-Flight Optimization
Self-Service Segmentation & Audiences
Trend Prediction & Competitive Monitoring
Customer 360
Intelligent Engine for Campaign Production & Execution
Augmented Journey Optimized
Personalized Content at Scale
Unified Insights and Measurement
Closed-Lopp Measurement
Full Service Omnichannel Marketing

Marketing

Today's Roles
Future Roles
Additional Capacity
Today's Work & Roles : 120 Future Work & Roles : 80

30Strategy & Planning

  • Research & Planning
  • Brand Management
  • Media Management

20Creation

  • Content Creation

50Execution

  • Marketing Ops & Planning
  • Loyalty & Customer Data Mgmt

20Analyze

  • Insights

15Strategy & Planning

  • Research
  • Relevance Strategy
  • Media Orchestration

10Creation

  • Content Engineers

40Execution

  • Audience Orchestration

15Analyze

  • Reporting & Performance Intelligence
  • Additional Capacity 40

Marketing

Current Skills

Strategic Planning

Brand Management

Market Research

Insight Generation

Communication & Storytelling

Relationship Building

Project Management

Customer Intelligence

Marketing Operations

Content Creation

Data Management

Strategic Planning

Communication & Storytelling

Experience Orchestration

Brand Management

Insight Generation

Market Research

Project Management

AI Collaboration

Data Exploration

Content Curation

Customer Relevance Management

Customer Intelligence

Marketing Operations

Content Creation

Data Management

Future Essential Skills

Under Construction

Something's Brewing!
Check Back Shortly.

Under Construction

We're Building Something Fresh.
Check Back Soon!

Supply Chain

Ambition

Drive improved financial performance by optimizing COGS, minimizing working capital and providing reliable, low-cost delivery to stores to ultimately drive high in-stock rates and sell-through.

Team Description

Responsible for shaping and operating an end-to-end supply chain that enables just-in-time stocking and keeps stores reliably supplied. Leads planning, sourcing, inventory, distribution, and transportation to improve availability, reduce waste, and support growth.

Types of Work

  • Supply Chain Strategy
  • Demand Planning
  • Product Sourcing
  • Vendor Negotiation & Management
  • Inventory Planning & Optimization
  • Distribution Center Operations
  • Transportation & Routing

# of FTEs

Current: 4
Year 3: 40
Year 5: 120

FTE Mix

On-shore: 20   Off-shore: 100

Revenue Uplift

1.5% – 3.0%

Capital Reduction

5% - 7%

Supply Chain

As-Is AI Enabled

Plan

Demand Forecasting
Supply Planning
Forcasting
S& OP

Make/Source

Sourcing
Vendor Management
Food Production

Distribute & Fulfill

Domestic Trnsportation
Inventory Management
Distribution & Fullfilment Operations
Reverse Logistics

Optimize

Sourcing & Manufactturing Strategy
Inventory and Operations Strategy
Network Strategy, Product Flow and Design
Control Tower & Visibility
Enriched forecasts with auto-mated demand driver data and sales order pipeline
Gen AI-defined statistical forecast models with auto-generated forecasts and short-term demand sensing
GenAI enables automated executive ready dashboards for informed decision making
Streamlies sourcing and procurement processes as well as providing insights from large amounts of integrated supplier/vendor data
Auto-managed detail production and PO status with planned long-run / term production
Agile Scenario Planning & Execution
Optimized Routes In Real-Time And Schedule Coordination; Automated Picking / Packing and Personalized Fulfillment
Automate Order Processing, Predict Demand, And Optimize Inventory Levels To Enhance Efficiency And Improve Customer Satisfaction
Enables Real-Time Intelligent Decision Making On Returns Flow And Disposition, Resulting ImProved Inventory Availability, Environmental Sustainability And Customer Satisfaction
Generative Algorithms To Test And Simulate Scenarios & Networks With Optimized Allocation To Minimize Costs
Enhanced Visibility And End-To-End Tracking With Automated Responses To Disruption
Supply Chain N-Tier Insights Agent
Transformed Enhanced Forecasting
Relex Diagnostics Module
Sourcing Co-pilot
Intelligent Inventory Mgmt
Dynamic Route Optimization
Circular Supply Chain
Relax Diagnostics Module
Supply Chain Control Tower

Supply Chain

Today's Roles
Future Roles
Today's Work & Roles : 4 Future Work & Roles : 120

1Plan

  • Demand Planning

1Make/Source

  • Supplier Management

0Move & Fulfill

2Analyze

  • Sourcing Strategy
  • Inventory & Operations Strategy

116New Capacity

  • New Capacity

70Plan

  • Demand Planning
  • Supply Planning
  • Forecasting
  • S&OP

20Make/Source

  • Sourcing
  • Supplier Management
  • Production Planning and Management
  • Import and Customs

15Move & Fulfill

  • Domestic Transportation
  • Inventory Management
  • Distribution & Fulfillment Operations
  • Returns Management

15Analyze

  • E2E Supply Chain Planning
  • Control Tower and Visibility

Supply Chain

Current Skills

Demand Forecasting

Strategic Thinking

Vendor Management

Strategic Thinking

Data-driven Decision Making

Vendor Management

Demand Forecasting

Scenario Modeling

Supply Management

S&OP Coordination

Root Causing & Scenario Modeling

Data Gathering

Data Analysis & Visualization

E2E Supply Chain Strategy

Demand Generation

Gen AI Proficiency

Future Essential Skills

Under Construction

Something's Brewing!
Check Back Shortly.

Under Construction

We're Building Something Fresh.
Check Back Soon!

Analytics & Data Engineering

Ambition

Value is driven through standardized reporting across business units, automation of data management, quality, and collection, and AI-enabled first-pass reporting and insights that reduce manual effort and shift the workforce toward higher-value strategic support.

Description

Responsible for defining and governing enterprise analytics, building trusted data foundations, and delivering actionable insights and reporting that enable consistent performance measurement, informed decision making, and effective business execution across the organization.

Types of Work

  • Analytics and Insights
  • Data Science
  • Data Engineering
  • Reporting and Dashboards
  • Project Management
  • Business Requirements Gathering
  • Data Architecture
  • Data Management

# of FTEs

140

Additional Capacity Opportunity

50 - 60

Cost Savings (over 3 years)

$15M - $20M

Analytics & Data Engineering

As-Is AI Enabled

Data Preparation & Aggregation

Manual Store & Location Data Consolidation
Ongoing Metric & Hierarchy Alignment
Repeated Data Prep. Cycles

Data Science & Analysis

Performance Analysis
Manual Variance & Root Cause Analysis
Reactive, Request-Driven Analysis

Data Visualization

Static Dashboard & Report Design
Manual Report Updates & Distribution
Limited Interactivity & Exploration

Insight Generation

Manual, Lagging Insight Synthesis
Ad-Hoc, Request-Driven Insight Delivery
Automated assembly of datasets across store, fuel, loyalty, inventory, & financials
Continuous monitoring of metrics & hierarchies to enable proactive alignment
Automatic reuse, adaptation, and refresh of prepared data products
Automated analysis of performance across stores, clusters, & time periods
AI-generated identification & explanation of key drivers behind variances
AI-generated identification & explanation of key drivers behind performance variances & gaps
Adaptive visual generation based on audience, context, and business priority
Self-updating, dynamic, and adaptive dashboards with targeted insight delivery
Self-service visual insight discovery and interaction
Automatic synthesis of first-draft narratives with continuous monitoring
Insights tailored and delivered by role, region, priority, and criticality
Reusable Insight Foundations
Performance Analysis Co-Pilot
Adaptive Executive Dashboards
Insight Delivery Orchestrator
Enterprise Insights Agent
Early Warning & Anomaly Detection Agent

Analytics & Data Engineering

Today's Roles
Future Roles
Additional Capacity
Today's Work & Roles : 140 Future Work & Roles : 85

55Data Preparation & Aggregation

  • Store & location data consolidation
  • Metric & hierarchy alignment
  • Data validation & reconciliation
  • Recurring data preparation
  • Reporting dataset assembly

35Data Analysis

  • Descriptive performance analysis
  • Variance & root cause analysis
  • Request-driven analytical support
  • Performance monitoring

30Data Visualization

  • Dashboard & report design
  • Report refresh & distribution
  • Ad-hoc visual requests

20Insight Generation

  • Insight synthesis & narration
  • Ad-hoc executive analysis
  • Periodic insight delivery

25Data Preparation & Aggregation

  • Automated data consolidation & aggregation
  • Metric & hierarchy monitoring & governance
  • Reporting dataset management
  • Data validation
  • Quality monitoring
  • Exception handling

15Data Analysis

  • Descriptive performance analysis
  • AI-assisted variance and driver analysis
  • Ongoing performance monitoring
  • Business interpretation and validation

15Data Visualization

  • Adaptive dashboard & report design
  • Self-updating reporting & visualization experiences
  • Self-service visual exploration & guided analysis
  • Executive and leadership reporting
  • Visual standards & design governance

30Insight Generation

  • Insight synthesis & narrative development
  • Role- and region- based insight delivery
  • Insight orchestration
  • Business impact & value articulation
  • Additional Capacity 55

Analytics & Data Engineering

Current Skills

Data Preparation & Reconciliation

Metric & Hierarchy Alignment

Descriptive Performance Analysis

Manual Variance & Root Cause Analytics

Dashboard & Report Design

Report Refresh & Distribution

Ad-hoc Analysis & Insight Requests

Insight Synthesis & Narration

Data Gathering Across Sources

Data Visualization

Business Context Interpretation

Strategic Thinking & Business Judgement

Data-driven Decision Making

Insight Framing & Action Translation

Performance Storytelling for Executives

Collaboration with Business & Functions

Gen AI Proficiency for Analytics

AI-assisted Analysis & Insight Generation

Prompting & Question Formulation

Insight Orchestration & Prioritization

Early Warning & Anomaly Detection

Future Essential Skills

Under Construction

Something's Brewing!
Check Back Shortly.

Under Construction

We're Building Something Fresh.
Check Back Soon!

Finance & Accounting

Ambition

To build a modern finance and accounting shared services engine that delivers accurate, timely, and compliant outcomes at scale—freeing the business to focus on performance while ensuring control, consistency, and trust across every transaction that matters.

Description

Responsible for centralized process execution of accounting transactions and reconciliation, tax and statutory compliance, treasury operations, financial analysis, BU financial support and Pricebook updates.

Types of Work

  • General accounting
  • Chargeback support
  • Treasury management
  • GL accounting
  • Tax management support
  • Financial reporting & analysis

# of FTEs

270

Additional Capacity Opportunity

120 - 130

Cost Savings (over 3 years)

$32M - $35M

Finance & Accounting

As-Is AI Enabled
Master Data Management
General Accounting
Pre-Close and Consolidation
Financial Reporting
Intelligent Master Data Management
Hyper Automation of Journals
Hyper Automation of Reconciliations
Personalized Communication and Work Orchestration
Intelligent Consolidations and Eliminations
Finacial Statement Copilot
Faster Days to Report
Touchless Journals and Reconciliations
Improved Compliance Through Digital Controls
Continuous Insights
Improved Balance Sheet Integrity

Finance & Accounting

Today's Roles
Future Roles
Additional Capacity
Today's Work & Roles : 270 Future Work & Roles : 145
  • Global Controller/Regional Controller10
  • Controller20
  • Accounting Manager30
  • General Accountant160
  • Accounting Specialist25
  • Other Functions (Tax, Treasury, etc)25
  • Global Controller/Regional Controller8
  • Controller12
  • Accounting Manager20
  • General Accountant70
  • Accounting Specialist5
  • Business Intelligence Analyst5
  • Strategic Business and Technology Intelligence Consultant5
  • Other Functions (Tax, Treasury, etc)20
  • Additional Capacity125

Finance & Accounting

Current Skills

Accounting Concepts & Principles

Finance Processes: PTP, OTC, RTR

Closing & Consolidation

Capital Planning & Budgeting

Financial Analysis & Management Reporting

Results Orientation

Decision Making

Capital Investment Strategy

Business Knowledge

Data Analytics & Business Intelligence

Digital Transformation

Growth Mindset

Inspirational Leadership

Storytelling

Prudent Risk Taking

Future Essential Skills

Under Construction

Something's Brewing!
Check Back Shortly.

Under Construction

We're Building Something Fresh.
Check Back Soon!

Merchandising

Ambition

To build a field merchandising engine that delivers consistent, high-quality execution across categories and food service—connecting strategy to the store through the right assortment, presentation, and in-store experience, every day, at scale.

Team Description

Responsible for optimizing product assortment, pricing, and space by store to maximize sales, margin, and customer relevance.

Types of Work

  • Category Management
  • Food Service
  • Merchandising

# of FTEs

315

Additional Capacity Opportunity

85 - 95

Cost Savings (over 3 years)

$25M - $29M

Merchandising

As-Is AI Enabled

Strategize and Conceptualize

Market Reseach and Trend Analysis
Category Strategy & Major Category Review
Store / Market Level Competitive and Consumer Insights and Needs

Plan, Optimize and Execute

Product Categorization & Portfolio Management
Assortment and Space Planning
Pricing and Costing, Promotions Planning
Item Set up and Suggested Ordering
Vendor Collaboration and Management

Monitor & Report

Promotions Performance Review
Compliance Tracking and Reporting
Assortment & Zero Sales Performance Review
Financial Performance
Live contextual insights into emerging trends, consumer purchase-patterns and market shifts
Live insights are translated into scenario-based decisions across assortment, space, & margin
Store-level merchandising insights across product cluster and performance
Optimized product mix & shelf allocation tailored to stores, customers, & sales potential
Effective scenario simulations to optimize product assortment by regions, stores, and customers
Dynamic pricing, personalized promotions, & real-time fuel / product price analysis
Automated item set up and attribution
Optimize vendor selection, negotiations, and performance evaluations
Near real time insights and recommended adjustments to impact targeted digital marketing
Automated Store Compliance and On-Demand Report Generation
Identification of underperforming & zero-sale products with recommended next steps
Translation of merchandising decisions into real-time margin and P&L impact to enable scenario-based modeling
Store Cluster & Market Insights Engine
Intelligent Assortment & Space Planning
Planogram Advisor
Intelligent Merchandising Co-Pilot

Merchandising

Today's Roles
Future Roles
Additional Capacity
Today's Work & Roles : 315 Future Work & Roles : 225

38Strategy & Planning

  • Merchandising Financial Objectives
  • Market & Trend Insights
  • Vendor & Supplier Partnership Strategy
  • Calendar Management
  • Merchandise Sustainability Strategy Management

76New Item Launch

  • Assortment Planning & Optimization
  • Pricing Strategy
  • Markdown Planning & Management
  • Promotional Planning & Optimization
  • In-Season Performance Management
  • Digital & Loyalty-Driven Merchandising

63Pricing & Promotion

  • Product Insight Management
  • Suggested Order Management

69Item Management & Refinement

  • Demand Management
  • Merchandise Financial Planning
  • In-Season Management
  • Inventory Planning
  • Location Planning
  • Item Planning

69Merchandising & Store Admin

  • Space Planning
  • Product Adjacency Strategy
  • Space Optimization
  • Promotional Space Management
  • Visual Merchandising

25Merchandising Strategy Planning

  • Merchandising Financial Objectives
  • Market & Trend Insights
  • Vendor & Supplier Partnership Strategy
  • Calendar Management
  • Merchandise Sustainability Strategy Management
  • Omnichannel Strategy Development

50Core Merchandising

  • Assortment Planning & Optimization
  • Pricing Strategy
  • Markdown Planning & Management
  • Promotional Planning & Optimization
  • In-Season Performance Management
  • Digital & Loyalty-Driven Merchandising

50Buying

  • Open to Buy Management
  • Category & Assortment Analysis
  • Purchase Order Manager
  • Vendor Management

45Planning

  • Demand Management
  • Merchandise Financial Plan
  • In-Season Management
  • Inventory Planning
  • Location Planning
  • Item Planning

55Digital Product Lifecycle Management

  • Space Planning
  • Product Adjacency Strategy
  • Space Optimization
  • Promotional Space Management
  • Visual Merchandising
  • Additional Capacity 90

Merchandising

Current Skills

Negotiation

Category / Assortment Knowledge

Financial Analysis

Communication

Relationship Building

Strategic Planning

Decision Making

Negotiation

Communication

Relationship Building

Strategic Planning

Customer-centric Problem Solving

Category Analytics

Assortment Knowledge

Adaptive Learning

AI-Supported Oversight

Prompt Validation

Predictive Insight Development

Exception Handling

Future Essential Skills

Under Construction

Something's Brewing!
Check Back Shortly.

Under Construction

We're Building Something Fresh.
Check Back Soon!

Getting Started

24 Month Plan

9 Week Kickstarter